News U Can Use: "Age 10 is the Mobile Device Sweet Spot"
"Given the ubiquity of smartphones among today’s kids, gaining insight on usage patterns and mobile motivations is an ongoing endeavor—and one that Nielsen has undertaken in its most recent Mobile Kids Report.
Released today, the Q4 2016 study examined smartphone usage among US kids ages six to 12, as well as their parents’ attitudes towards mobile devices and wireless services.
Among the findings is the fact that age 10 appears to be a sweet spot for mobile service adoption (22%), followed by age eight (16%). Ages nine and 11 are tied at 15%. Just under half (45%) of US kids receive a service plan between the ages of 10 and 12.... READ MORE AT KIDSCREEN