Tuesday, August 23, 2016

News U Can Use: "Target Uses Kids to Make Thier Newest Commercial"

" Before kids step into their first day of school outfits, zip up thei r backpacks or sit down at their desks, the Target team is putting pencil to paper, thinking up the best ways to celebrate kids’ potential all year long. This time, to help youngsters and parents gear up for the coming school year, we're tapping kids to steer our entire back-to-school campaign.

“Kids and families are incredibly important to Target, and just as parents recognize the potential in their kids, Target does too,” said Jeff Jones, chief marketing officer, Target. “We were inspired to work even more closely with kids after seeing the difference they made in the development of our new Cat & Jack and Pillowfort lines.
Now, we're taking things a step further, allowing kids to put their mark on Target’s community giving and marketing campaign for the back-to-school season. Both are not only inspired by kids, but completely created by kids...."

: https://corporate.target.com/article/2016/07/back-to-school-campaign