Tuesday, March 15, 2016

News U Can Use: "Female YouTube Stars More Influential Among Teen Girls"



"They're called influencers for a reason. YouTube stars, especially the female ones, carry a lot of clout with their audiences -- even more than their traditional Hollywood counterparts.

Female YouTube stars scored seven times higher than female mainstream celebrities when it comes to female empowerment, according to a study conducted by Jeetendr Sehdev, professor of marketing at USC's Annenberg School for Communication and Journalism...."

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