Monday, December 21, 2015

News U Can Use: "Young Teens Can't Tell The Difference Between Google Search & Ads"

The familiar narrative of teens and technology is one of natural proficiency — that young people just get technology in a way that older generations don't. But research suggests that just because children feel at home using smartphones, it doesn't mean they're more aware of the nuances of how the web works. In a new report published by the UK's telecoms watchdog Ofcom, researchers found that only a third of young people aged 12 to 15 knew which search results on Google were adverts, while this figure was even lower — less than one in five — for children aged 8 to 11.

"The internet allows children to learn, discover different points of view and stay connected with friends and family," Ofcom's director of research, James Thickett, told the Financial Times. "But these digital natives still need help to develop the knowhow they need to navigate the online world."

ONLY 31 PERCENT OF 12- TO 15-YEAR-OLDS COULD IDENTIFY THE ADS IN GOOGLE'S SEARCH RESULTS"
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