Tuesday, May 19, 2015

MS/JH/Pre-Teen New U Can Use: "DC Super Hero Girls Coming Soon"

“Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio,” said Richard Dickson, Mattel President and COO, in a press release. The franchise is intended to “engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

Targeting girls ages 6 to 12, the new line “includes all of the key components of a comprehensive entertainment experience—from content to consumer products,” stated Brad Globe, President of Warner Bros. Consumer Products.....