Monday, November 3, 2014

News U Can Use: "US Kids' Tablet Use on the Rise"

" It’s no secret that kids are increasingly spending time on touchscreen devices, but a new study from the NPD Group shows just how popular tablets and smartphones have become with US kids over the past two years.
According to NPD’s Kids and CE: 2014, the number of kids using tablets has more than doubled since 2012, going from 13% to 31% among kids ages four to 14 in the US.
In step with children’s increasing use of the devices, the study also found that more families own tablets, a figure that also doubled in the past two years, from 21% to 43%.
Overall, the report showed that kids’ usage of smartphones and tablets outpaces all other consumer electronics. It also found that smartphone use is on the rise. Today, 71% of households with kids reported having a smartphone in 2014, up from 55% of households in 2012. In terms of consumption, 35% of parents said that their child uses a smartphone, up from 21% in 2012...." 

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