Tuesday, March 18, 2014

News U Can Use: "What Marketers Spend to Reach Pre-Teens"

" In 1983, companies spent $100 million marketing to kids. Today, they're spending nearly $17 billion annually. That's more than double what it was in 1992.

Marketing firms and advertisers are looking to a younger demographic, increasingly targeting tweens and even younger children. And these kids have huge control over the flow of parents' spending, statistics show — 8- to 12-year-olds spend $30 billion of their own money each year and influence another $150 billion of their parents' spending....

Continue Reading at CBS NEWS

* Ministry Thought:  How much does your church spend to "reach out" to pre-teens and Jr. Highers?