Free Resource #56 : "The Clique Collarboartive Report"
" It’s been said over and over that Millennials are a group-oriented generation, but how does that play out for them day to day? They’re using the tools at their fingertips to create new “cliques” that collaborate together, often through digital means, to create and share information, enact change, and improve one another’s lives. Niche interest, passion-driven groups like fandoms often meet and connect only online, allowing Millennials to form bonds and organize into collaborative cliques with common goals. This generation has not only witnessed but participated in the digital shift that has made collective consumer voices a force to be reckoned with, and are perhaps more aware than any other generation of the power of their online activity."