Friday, June 7, 2013
Free Resource #49: "The State of Men" (report & research)
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013, using SONAR™, JWT’s proprietary online tool. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
CLICK HERE (to get it)
Read more: http://www.jwtintelligence.com/trendletters2/#ixzz2VuiVjIim
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