Data point: Seeking to go Private in Public, people see friends as potential privacy foes
A study we conducted last November in the U.S. and U.K. confirmed that people see their friends as potential privacy-invaders. (We surveyed 1,016 adults aged 18-plus, as well as 100 teens, using SONAR™, JWT’s proprietary online tool.) Close to half of adults feel that it’s becoming increasingly difficult to keep parts of their life private, since friends share everything online; it’s harder still for teens to maintain privacy. More than a third of Millennials said they’ve had their secrets accidentally shared via social networks. And teens and Millennials are well aware that they’re not in control of where photos will end up. (Not even Mark Zuckerberg is immune; the Facebook founder’s sister accidentally shared a private family photo in December.)
The issue is not whether online privacy is dead but rather how to enable people to control the digital information stream connected to their personal lives as needs and relationships evolve over time.