SOMETHING WE AS MS/JH YOUTH WORKERS HAVE KNOWN FOR A LONG TIME?
Play is a vital human activity, as natural as dreaming and as beneficial as sleep. Its emotion al and social rewards are numerous. But in today’s fast-paced, bottom-line world, adults are pushed to age out o f play. We place a premium on productivity, and we’ve grown increasingly less apt to spare the time for pursuits that don’t have specific goals attached.
The paradox is that to compete successfully, we need to embrace purposeless activity. More people are starting to understand this and to act accordingly. Increasingly, adults will seek to balance out their myriad organized and teach based activities with more unstructured time and recreational pursuits. They’ll not only be happier and healthier butfind that they’ve gained competitive advantages.
This report looks at the varied benefits of play and outlines th e impediments to play in our always-on culture. We spotlight how companies are injecting the idea of play into the ir business models, how marketers are advocating for adult play in their messaging, and how people feel about the role of play in their lives.
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